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Got your back

(and your bladder)

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Our mission at Jude

At Jude, we are on a mission to smash the taboos around bladder weakness. One in three women leak despite it being treatable and preventable. That’s why, backed by science and clinical trials, we create products that are designed to give you back the freedom to do the things you love - and get back to the ‘new, old’ YOU.

Our brand ambassadors

Don’t just take our word for it – hear the experiences of people like you:

Simone Plummer

63. Actor, carer and Olympic gymnast.

"I've had bladder weakness since childhood, but it was only when I started training as an Olympic gymnast that I became anxious about it - there's no where to hide leaks in a leotard!I have learnt to control it through my mind, pelvic floor strength and healthy nutrition. And for those occasional moments when I feel anxious about leaking, I know Jude's leak-proof pants will have my back."

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Natalie Husdan

33. Voiceover Artist, mother, trampoliner.

"I've had a weak bladder for as long as I can remember, but since having children it has really degenerated. Despite seeing a physio, whenever I exercise - especially the high impact stuff that I love - I have really bad leaks. I've had the Bulkamid op on the NHS, but it wears off in time. Jude's supplements have been a gamechanger. I much prefer taking natural supplements as part of my lifestyle - and I'm currently leak -free!"

Our brand ambassadors

Don’t just take our word for it – hear the experiences of people like you:

Kelly Ford

33. Comedian, mother, plate spinner.

"Making others laugh while being constantly worried about leaking myself has been an interesting development since I had my kids. What I learnt from Jude is that bladder weakness IS preventable. While I work on pelvic floor physio, Jude's leak-proof pants have meant that I can keep laughing with the crowd."

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Natalie Husdan

33. Voiceover Artist, mother, trampoliner.

"I've had a weak bladder for as long as I can remember, but since having children it has really degenerated. Despite seeing a physio, whenever I exercise - especially the high impact stuff that I love - I have really bad leaks. I've had the Bulkamid op on the NHS, but it wears off in time. Jude's supplements have been a gamechanger. I much prefer taking natural supplements as part of my lifestyle - and I'm currently leak -free!"

The Jude world

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Underwear

From wet to dry in just 3 seconds. Absorbs 8 teaspoons of liquid.

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Supplements

Clinically proven to improve bladder strength, day and night.

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Free handbook

We don’t believe poor bladder health has to be a “normal” part of ageing, download our free guide.

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Community

Everything in the Jude range has been co-created and developed with our community.

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