The Moment That Changed Everything

I was halfway through my morning coffee when I stumbled upon a clip from Dragons’ Den that stopped me in my tracks.

A female founder stood confidently in front of the panel, talking about something almost no one dares to discuss openly—bladder leaks in postmenopausal women. At first, I winced. Another brand trying to sell me pads? 

But then, she said something that shook me to my core:

“Pads and nappies normalise leaking. They address a symptom, but they don’t fix the root cause of bladder health.”

The Dragons were silent. You could see them processing what she had just said. Even they—who have seen thousands of business pitches—had never heard anyone challenge the status quo on bladder health like this. And then, Peter Jones spoke:

"This is incredibly impressive."

That’s when I knew I needed to try it.

The Reality No One Talks About

If you’re postmenopausal, chances are you know the struggle:

• Waking up multiple times at night to pee

• Feeling like you have to “go” more often than you used to

• Dreading sneezes, coughs, or even laughing too hard

I had accepted it as “just a part of aging.” But the founder of Jude, the company pitching on Dragons’ Den, wasn’t having any of it.  She and her team—backed by urogynecologists and Harvard Medical School professors—were tackling the issue from the inside out.

The ‘Dragons’ Were Shocked—And So Was I

Instead of another “quick fix” like liners or bulky incontinence underwear, Jude was a natural daily supplement designed to support long-term bladder health. The investors on Dragons’ Den are notorious for their skepticism. If they smell an overhyped product, they rip it apart in seconds.

But as Jude’s founder explained the science behind their botanical formula, the reactions were different.

“You’re very, VERY, impressive.”— Emma Skeates, Founder of Skims

"You’re one of the most credible entrepreneurs to have come into the Den.”—Touker

The tension shifted. The Dragons weren’t just interested—they were genuinely impressed. That’s when I knew this wasn’t just another gimmick.

How Jude Works (And Why It’s Different)

I did a deep dive after watching Dragons’ Den, and here are 3 things I learned.

1. Clinically tested & backed by science

A randomised controlled trial published in the Journal of Gynaecology and Women’s Health found that 12 weeks of treatment with Jude’s ingredients significantly reduced urination urgency, daytime frequency, and nighttime wake-ups.

It’s powered by two key ingredients:

• Pumpkin Seed Extract: Supports pelvic floor muscles, helps relax bladder walls, and reduces inflammation, which is often the root cause of increased urgency.

• Soy Phytoestrogens: Naturally mimics oestrogen, which declines post-menopause and is linked to bladder weakness. This helps maintain bladder tissue health and muscle tone.

2. The Science of Why It Works

Studies suggest that when pumpkin seed extract and soy phytoestrogens are combined, they target both muscle relaxation and hormone balance simultaneously—helping retrain the bladder to function more smoothly over time.

3. Real women are seeing real results.

Jude is trusted by 85,961+ women (and counting quickly), with 92% reporting an improvement in their quality of life.

This wasn’t about masking symptoms. It was about reclaiming confidence and control.

3 Months Later… My Only Regret? Not Starting Sooner.

I’ll be honest—I was skeptical at first. But after reading the research and seeing the Dragons’ Den reaction, I decided to give Jude a shot. By the fourth week, I noticed:

• I wasn’t waking up multiple times at night.

• I could hold it in for longer without panicking.

• I stopped worrying about sneezing, laughing, or making long car journeys.

By month three, I had forgotten what it felt like to be constantly preoccupied with bathroom trips. And I’m not alone. Tens of thousands of women in the Jude Facebook community (Search ‘Jude and Friends’ ) are sharing their progress and supporting each other.

💬 "I was going 14-15 times a day. Now it’s down to 7-8, and I finally feel normal!" – Margaret

💬 "I can finally go for a walk without worrying about accidents. I wish I had known about Jude years ago!" – Leah

💬 "I’m only a month in, but my bladder feels calmer, and I’m waking up less at night. It’s working!" – Julie

These are real women, getting real results—and now, I’m one of them.